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BRANDING AND DESIGN

April’s main priorities when creating your visual identity are to:

  • Set branding goals and identify needs
  • Establish your company’s target market
  • Give a clear message about your business
  • Develop a unique, consistent look across all mediums
  • Motivate interest and appeal of your products/services

BRANDING AND DESIGN

Our main priorities when creating your visual identity are to:

  • Set branding goals and identify needs
  • Establish your company’s target market
  • Give a clear message about your business
  • Develop a unique, consistent look across all mediums
  • Motivate interest and appeal of your products/services
  •  

    BRANDING AND DESIGN

    April’s main priorities when creating your visual identity are to:

    • Set branding goals and identify needs
    • Establish your company’s target market
    • Give a clear message about your business
    • Develop a unique, consistent look across all mediums
    • Motivate interest and appeal of your products/services

    OUR PROCESS

    BRANDING NEEDS

    We’ll establish the specific goals of the visual identity that will represent your business’s voice and online presence. We want to ensure your site and media presence convey your business values and services to your particular target market in the best possible light, and design your visual identity to be both current and long-lasting.

    OPTIONS

    Your business can’t follow a cookie-cutter mentality if you want to stand out from the crowd, so we’ll design your brand to look as unique as possible. We have a pool of exceptionally talented designers ready to work on your visual identity, and we’ll give you a number of design combinations to choose from.

    INITIAL DRAFTS

    Our designers’ initial drafts will answer four basic needs:
    – Clarity: Make designs clear and impactful.
    – Impact: Cause viewers to remember you.
    – Personality: Reflect your voice well.
    – Consistency: Use the same colors, voice, style across the mediums.

    FINAL DRAFTS

    We’ll finalize every detail and confirm colors, edits and sizing. Your chosen color scheme will be part of your website, and once all the rounds of edits, revisions and final approvals are complete for your logo, your final online- and print-ready designs will be ready to add to your website and marketing materials/ads.

    1

    BRANDING NEEDS

    We’ll establish the specific goals of the visual identity that will represent your business’s voice and online presence. We want to ensure your site and media presence convey your business values and services to your particular target market in the best possible light, and design your visual identity to be both current and long-lasting.

    2

    OPTIONS

    Your business can’t follow a cookie-cutter mentality if you want to stand out from the crowd, so we’ll design your brand to look as unique as possible. We have a pool of exceptionally talented designers ready to work on your visual identity, and we’ll give you a number of design combinations to choose from.

    3

    INITIAL DRAFTS

    Our designers’ initial drafts will answer four basic needs:
    Clarity – is it clear what this company provides?
    Impactfulness – does this design stand out?
    Personality – do the design and colors reflect the company’s style?
    Consistency – will this stand the test of time?

    4

    FINAL DESIGNS

    We’ll finalize every detail and confirm colors, edits and sizing. Your chosen color scheme will be part of your website, and once all the rounds of edits, revisions and final approvals are complete for your logo, your final online- and print-ready designs will be ready to add to your website and marketing materials/ads.

    The significance of branding and design

    A recognizable brand fosters trust.

    RECOGNITION
    Impress and be memorable

    Impactful branding represents a business’s products/services, personality, values and visual imagery. It can be powerful enough to validate a company’s professionalism and quality. When built into every advertising and marketing campaign, branding can bring consistency, imply value, and help establish a business as a leader in its chosen industry. 

    Age 16-34: Brands play an essential role in their lives*
    45%
    Agree that brands often represent a product's quality**
    39%

    TRUST
    Build your credibility

    A business that has built a solid reputation over time is not only known by its former clients, but is recognized by its unique brand image. People form emotional attachments to brands, and any business’s branding strategy should include the creation of a visual identity that fosters recognition of all the benefits that business has to offer.

    Somewhat or completely trust branded websites*
    69%
    Millenials: Shared values are the primary reason for their brand relationship **
    73%

    Robert Groleau
    Robert Groleau
    Author
    "She always provided a quick turnaround."

    "Sally was able to get to work quickly. She was able to provide whatever I needed with her knowledge and experience. She also has people available to help with design, and anything you need really. She always provided a quick turnaround on the many questions I asked. She guided me through everything, which was a big help, and she is easy to work with."

    Working with April is fabulous!

    "Working with April is fabulous! She made something very hard to communicate come to life through her infographic. We would have her on staff if we could."

    Our design and branding wizard, April throws her all into her projects, her “all” including an MFA in communication design and a BA in communication studies and psychology. We’re delighted to have her with us for all our clients’ design, branding, and UX/UI needs.

    PORTFOLIO

     

    Eagermind

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    Ink Snatcher

    Inksnatcher

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