OUR PROCESS
GOALS
We’ll establish the specific goals of the visual identity that will represent your business’s voice and online presence. We want to ensure your site and media presence convey your business values and services to your particular target market in the best possible light, and design your visual identity to be both current and long-lasting.
DESIGN
Your business can’t follow a cookie-cutter mentality if you want to stand out from the crowd, so we’ll design your brand to look as unique as possible. We have a pool of exceptionally talented designers ready to work on your visual identity, and we’ll give you a number of design combinations to choose from.
DRAFTS
Our designers’ initial drafts will answer four basic needs:
– Clarity: Make designs clear and impactful.
– Impact: Cause viewers to remember you.
– Personality: Reflect your voice well.
– Consistency: Use the same colors, voice, style across the mediums.
APPROVAL
We’ll finalize every detail and confirm colors, edits and sizing. Your chosen color scheme will be part of your website, and once all the rounds of edits, revisions and final approvals are complete for your logo, your final online- and print-ready designs will be ready to add to your website and marketing materials/ads.
The significance of branding and design
A recognizable brand fosters trust.
RECOGNITION
Impress and be memorable
Impactful branding represents a business’s products/services, personality, values and visual imagery. It can be powerful enough to validate a company’s professionalism and quality. When built into every advertising and marketing campaign, branding can bring consistency, imply value, and help establish a business as a leader in its chosen industry.
Age 16-34: Brands play an essential role in their lives*
Agree that brands often represent a product's quality**
TRUST
Build your credibility
A business that has built a solid reputation over time is not only known by its former clients, but is recognized by its unique brand image. People form emotional attachments to brands, and any business’s branding strategy should include the creation of a visual identity that fosters recognition of all the benefits that business has to offer.
Somewhat or completely trust branded websites*
Millenials: Shared values are the primary reason for their brand relationship **
"Sally was able to get to work quickly. She was able to provide whatever I needed with her knowledge and experience. She also has people available to help with design, and anything you need really. She always provided a quick turnaround on the many questions I asked. She guided me through everything, which was a big help, and she is easy to work with."
"Working with April is fabulous! She made something very hard to communicate come to life through her infographic. We would have her on staff if we could."
