OUR PROCESS
Needs
It’s easy to feel like there are 100 things you should be doing in your marketing, but only a fraction of those things will make a real measurable impact in your business. We figure out the 3-5 things that are actually worth your attention. We help chart your course so you always have something to come back to when things get crazy.
Goals
You may have the best product or service in the world, but without marketing, no one else knows. What numbers would you be delighted to see rolling in next month, next year, five years from now? We set goals based on the metrics that matter to your business most, so that we don’t waste time chasing rabbit trails.
Ads
This will look different for every business. If you’ve run ads before, we look at the changes you can make to decrease costs and increase actions taken by your prospects. If you’re new to this, not to worry. We’ll get you set up with your first ads on the right ad platform for your business and show you around.
Analytics
Sick of “great marketing ideas” that never seem to make you any money? Here at Startup Creatives, we don’t believe in marketing that doesn’t produce results. We’ll set up tracking and analytics based on your goals to make sure your marketing efforts are held to the same standards as the rest of your business.
How does marketing convert visitors to clients?
A strong online marketing presence is key to meeting your financial goals.
NO COLD CALLING
Gather only targeted, interested prospects
There is never a logical reason to spend weeks of your time cold calling people to get iffy leads. We live in the 21st century, and there are far more civilized ways to find potential customers.When a prospect is prequalified through careful targeting, you don’t have to pull teeth — your prospects are genuinely interested in what you have to say. Using tools like Google AdWords and Facebook Advertising allows you to find custom audiences based on their searches, likes, and even their Internet browsing history.
Global Internet users reached by Google's Display Network* (which displays banner ads on a huge network of websites)
Americans on the Do Not Call list **
Success rate of cold calls to appointments made*** (Hint: it's 0.3%)
MEASURABLE RESULTS
Persuade your readers
When you advertise through Google AdWords or Facebook Advertising, you can track impressions, clicks, cost per click, individual keyword and ad performance, search terms people typed in (before clicking on your ads), conversions, cost per conversion, and more. In tandem with Google Analytics, you can track the performance of your landing pages and the rest of your website content. Measurable results mean that every ad and landing page is held accountable for actual conversions and sales, which means real money in your pocket.
Space taken up by paid ads above the fold in a Google search*
Clicks that go to paid ads rather than organic search results when the person searching has intent to buy**
Paid traffic converts more than organic traffic***
*Forbes
**Wordstream
***Moz
